Wednesday, August 11, 2010

catchy headline for newsletter

Usually I coast past newsletters, just as you probably do. It takes a lot for me to pay attention to a newsletter email sitting in my inbox, especially since I write that stuff for both of my jobs. 

This newsletter from a printing company I've used did catch my eye. The 'cute puppy' hook is almost better than a photo of a pretty girl. I also appreciate that the copy plays on the graphic it accompanies.

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